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Business research methods 3e pb *

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  • Код товара:

    605809

  • ISBN:

    978-0-199-58340-9

  • Издательство:

    Oxford University Press

  • Штрихкод:

    9780199583409

The authoritative author team of Alan Bryman and Emma Bell guide the reader through the essentials of carrying out business research, drawing on their own extensive research experience. Each chapter is filled with examples, providing context for the theories and concepts being discussed in the text.

полное описание

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Дата с курьером по
Москве: 12.12.2016
Санкт-Петербургу: 12.12.2016

Дата самовывоза город Москва:
12.12.2016

  • Полное описание

The authoritative author team of Alan Bryman and Emma Bell guide the reader through the essentials of carrying out business research, drawing on their own extensive research experience. Each chapter is filled with examples, providing context for the theories and concepts being discussed in the text. A 'student experience' feature, drawing on interviews with real research students, provides helpful advice on potential pitfalls to avoid and successful strategies to emulate when undertaking a research project. The text is augmented by extensive online resources, including interviews with research students, data sets, further questions and an Excel tutorial, designed to help students develop practical skills in business research. New to this edition A new 'supervisor experience' feature has been added for the third edition, giving a supervisor's perspective on the research process and providing helpful tips for successful research projects. The practical emphasis has been increased, with expanded content on planning a research project, forming research questions, reviewing literature and writing up business research. Discussion of language in qualitative research has been expanded, as has the consideration of ethics, to make students more aware of the issues associated with these topics. The chapter on internet research methods has been substantially revised to reflect the developments within this field. Increased cross-referencing has been introduced so that students can see the links between topics more effectively. Designed as an introduction to doing business research, this book acts as a comprehensive guide for students embarking on their research projects. The authors, together with real students and supervisors, draw on their own experiences so that readers can take note of their tips for success and avoid making their mistakes. Developed specifically with business and management students in mind, this book explores the issues which business research entails, as well as providing students with practical advice on doing research. A new feature has been added to this edition that sees supervisors of research projects from various universities give guidance on how to decide on a project and see it through to a successful conclusion, avoiding common pitfalls. Other changes include the expansion of the discussion of ethics, an increased emphasis on practical content such as planning a project and writing it up, and a substantially updated chapter on internet research methods. Online Resource Centre For students: An interactive research guide, providing guidance and advice on every aspect of business research Video interviews with research students Datasets from the text Self-marking multiple-choice questions for revision Annotated web links to useful articles, reviews, models and research guides A guide to using Excel in data analysis For lecturers: A lecturer's guide including lecture outlines, reading lists and teaching activities A suite of customisable PowerPoint slides Figures and tables from the text





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